Business ventures are started for as many reasons as the individuals who take the risk to build their own future. Whether they openly acknowledge of not, making money is the key objective. Earning a profit keeps the enterprise in business. On a microcosm level an independent operation reflects the functions of the entire small business economy. Transnational conglomerates move the physical presence of their operations as often as hot money jumps the borders to gain a higher return on equity. Merchants invest in their own neighborhoods, become the leaders of their communities and active achievers in their own business endeavors.